Bluegrass Community Foundation

GoodGiving Challenge

I was tasked with laying out a comprehensive campaign designed to excite the residents in central Kentucky to give generously during this annual 4-day fundraising event.

The project
The outcome

The GoodGiving Guide raised $2.7 million for local nonprofits

Magazine featuring local non profits
Magazine featuring local non profits
Poster and digital ads featuring campaign graphics
Poster and digital ads featuring campaign graphics
5 billboards with the GoodGiving Challenge
5 billboards with the GoodGiving Challenge