Highland Baptist Church
Youth Group Branding
When Highland Baptist Church experienced several transitions in youth ministry, my wife stepped in as interim youth minister and saw an opportunity for a fresh start. To help re-engage parents and students, she asked me to create a vibrant, consistent brand for the ministry. The rebrand included a flexible visual system for Mailchimp newsletters and a suite of bold, energetic social media graphics designed to bring renewed excitement and clarity to youth communications.
The project
The outcome
The rebrand generated immediate positive response from parents and students alike. Consistent, visually engaging communications not only elevated the ministry’s image but also improved awareness and participation by helping families stay connected and informed.
This resulted in a 25% increase in open rate.
