Kate for Metro 6
Political campaign graphics
Kate approached me to craft a brand that truly reflects her identity to the voters of District 6 in Louisville, KY. Encompassing nine distinct neighborhoods, each with its own character and diversity, District 6 posed a unique challenge. The logo we developed emphasizes Kate's role as a connector, symbolized by the green bar above the "T". Green, known for its positive associations, especially paired with navy, evokes feelings of stability and trustworthiness. This endeavor marked my debut in the political realm, proving to be a fulfilling experience.
The project
The outcome
In a competitive race, Kate secured 26% of the vote, divided among three candidates. While she didn't win, her campaign made a significant impact, effectively challenging and eliminating the incumbent.
