Women Lawyers Association of Jefferson County
Rebrand + Marketing Strategy
The Women Lawyers Association has been an established organization since the 1960s, but active membership had begun to dwindle. The president approached me about a fresh rebrand — one that would take a dated identity and modernize it to reflect the true essence of the group. Starting with a brand workshop, I established a clear blueprint for who the organization is and used that foundation to guide every creative decision that followed.
The project
The outcome
The Women Lawyers Association of Jefferson County was thrilled with the result — classy, yet modern. We are currently rolling out their brand across various channels, and the cohesiveness of the new identity has already driven a 14% increase in membership and engagement.
