The client: Highland Baptist Church (HBC) is a forward-thinking Baptist congregation located in the Highlands neighborhood of Louisville, KY.
The project: I was tasked with creating a heartfelt campaign called 'REImagine,' which encompassed a fundraiser for our ministry budget and the introduction of a geothermal HVAC system. The graphics were designed to complement images capturing the warmth and vitality of our church community, emphasizing the impact Highland Baptist Church has had on its members' lives. In addition to the ongoing 'REImagine' campaign, I had the pleasure of developing graphics for a broader initiative that consistently integrated the spirit of 'RE' as a central theme. Concepts such as 'REEngage' and 'REFocus' were thoughtfully woven into our communications throughout the year. Notably, 'REImagine' took a prominent role in our capital campaign, contributing to a cohesive visual narrative that reflects the heart and transformation of Highland Baptist Church.
The outcome: We successfully met our commitment goal of $3.5 million.
