Course and project explanation: I honed my UX design skills through a comprehensive course at CALARTS, where I was tasked with developing an app for a hypothetical client. The project involved creating the app's interface, branding, and icons from scratch.
Concept and target audience: I conceived "Late Night Bites" (LNB), an app tailored for night owls and college students who crave food after midnight. Designed for use on smartphones, LNB caters to those who find themselves hungry while leaving a bar, at a party, or during a late-night study session.
Key features and tagline:
Tagline: Feed your late night cravings.
Tagline: Feed your late night cravings.
• Geotargeting: Users can search for food options within their vicinity.
• Crowd-Sourced Ratings: Access to ratings and reviews from other users.
• Comprehensive Information: Detailed info on food types, menus, photos, and top-rated items.
• Crowd-Sourced Ratings: Access to ratings and reviews from other users.
• Comprehensive Information: Detailed info on food types, menus, photos, and top-rated items.
The outcome: By integrating geotargeting and user-generated ratings, LNB offers a seamless and informative experience for those seeking late-night food options. The app's intuitive interface and appealing branding effectively address the needs of its target audience.
Mockup
Icon Design
Moodboard