The client: Old Louisville Neighborhood Council represents the historic Old Louisville neighborhoods. Their mission is to advocate for and protect Old Louisville's unique architecture and streetscapes, while fostering a vibrant community through artistic and cultural events.
The project: I spearheaded the branding for Old Lou Brew, an annual beer festival held in Central Park, Louisville, KY. The challenge was to create a brand that harmonized the historical essence of the neighborhood with a modern, clean design. This event serves as a crucial fundraiser for preservation efforts.
The outcome: The cohesive and visually appealing brand was widely acclaimed, successfully promoting the event across various channels. The branding not only attracted attendees but also strengthened the community’s connection to its historical roots while supporting preservation initiatives.
