The client: The Kentucky APEX Accelerator aims to bolster economic growth in Kentucky by assisting companies in securing government contracts at federal, state, and local levels, as well as with prime contractors. Our vision is to strengthen Kentucky’s economy incrementally by empowering small businesses through coaching, equipping, and training in government contracting and subcontracting.
The project: My task was to visually articulate their services and benefits effectively. We chose an explainer video as the optimal medium and collaborated closely on storyboarding and iterative development to create a clear visual narrative. The final video is prominently featured on their website and social media channels. Additionally, I designed a bumper, established a visual direction, and crafted versatile assets to consistently attract and engage users across all platforms.
The outcome: Stakeholders are highly satisfied with the video, which has been successfully launched on social media and their website. It has received positive feedback for effectively simplifying complex information and engaging viewers. See quote below.
"Over the course of five weeks, Paige demonstrated remarkable responsiveness and contributed numerous innovative ideas. One of Paige's standout qualities is her ability to explain complex topics, like government contracting, easily. Her understanding of representation and her ability to incorporate all our ideas seamlessly were truly impressive.
This has been one of the best projects I’ve worked on in a very long time, and it's largely due to Paige’s unique blend of creativity, organization, and high-level commitment. Her skills were instrumental in making this project a resounding success. Don’t hesitate to work with Paige. She is a true gem!"
Nancy Habash Brown
Director, Kentucky APEX Accelerator
This has been one of the best projects I’ve worked on in a very long time, and it's largely due to Paige’s unique blend of creativity, organization, and high-level commitment. Her skills were instrumental in making this project a resounding success. Don’t hesitate to work with Paige. She is a true gem!"
Nancy Habash Brown
Director, Kentucky APEX Accelerator