The client: The University of Louisville (UofL) is located in metropolitan Louisville, KY. The have a physical campus as well as an online platform.
The project: In 2021, the University of Louisville initiated a new brand campaign. My responsibility was to integrate the provided brand elements across all our marketing materials.
The outcome: A unified brand was effectively introduced across all channels, aligning seamlessly with the university's overall identity.
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/f4f43a49-56e6-49ef-916d-398f31dc44d7_rw_1920.jpg?h=280ca4d274f0a6c0fa3c6fc20e8791fe)
Digital Ad Campaign (General)
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/faa84b5a-28d1-484d-bf78-38a5bc883be3_rw_1920.jpg?h=5e31f6af2e1e44f5ce7403a8f7de6893)
Digital Ad Campaign (Program Specific)
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/d6d6788e-96f2-47a1-a21e-c78d995bfe26_rw_1920.jpg?h=3b3280416c597539ace95716765ba7e4)
E-Brochure