The client: The University of Louisville's Online Education department offers over 50 diverse online programs, each with its own set of complexities.
The project: To demystify these intricate programs, I created a series of explainer videos. These videos are strategically distributed on YouTube, the university's website, and within recycled lead email campaigns to maximize reach and impact.
The outcome: The videos significantly enhanced students' understanding of the online programs, driving engagement through emails, social media, and YouTube. This project marked the early stages of my journey with After Effects, and it underscored the importance of mastering this tool to attract and retain viewers effectively.
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