The client: Lexmark International is a global leader specializing in printer design and innovative solutions including IoT, Cloud, and Security technologies.
The project: This project had dual objectives. Initially, I was assigned to redesign the Lexmark IoT website, enhancing visibility of specific solutions and optimizing content for a streamlined user experience. The second phase involved establishing a content hub to attract and engage our audience, leveraging content for demand generation campaigns.
The outcome: By focusing on SEO and refining content accessibility, we successfully achieved our target of increasing new visitor traffic month over month.
LEXMARK IOT WEBSITE DEVELOPMENT
Lexmark IoT Knowledge Hub
Content hubs have become especially important in bringing organic traffic to the website. As a leader in IoT solutions becoming a voice of innovation is increasingly important. Our job was to create a layout that would be simple to update and maintain.
