This project was two fold. First I was tasked with rethinking the Lexmark IoT website to elevate the specific solutions and organize content in a why that streamlined the user experience. The second part was creating a content hub which would produce content which brings an audience to our site. Content is also leveraged through demand generation campaigns.
Lexmark IoT Knowledge Hub
Content hubs have become especially important in bringing organic traffic to the website. As a leader in IoT solutions becoming a voice of innovation is increasingly important. Our job was to create a layout that would be simple to update and maintain.
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