The client: Lexmark International is a global leader specializing in printer design and innovative solutions including IoT, Cloud, and Security technologies.
The project: This project had dual objectives. Initially, I was assigned to redesign the Lexmark IoT website, enhancing visibility of specific solutions and optimizing content for a streamlined user experience. The second phase involved establishing a content hub to attract and engage our audience, leveraging content for demand generation campaigns.
The outcome: By focusing on SEO and refining content accessibility, we successfully achieved our target of increasing new visitor traffic month over month.
LEXMARK IOT WEBSITE DEVELOPMENT
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/be516c25-95a0-4c29-85ad-f72f006b3fb1_rw_1920.png?h=5facfb63af42ae5d8a4ad03bda12e645)
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/91887c74-3dee-4d53-ac77-50bce7c767b5_rw_3840.png?h=cf767d742b6c9a0a4d78e44798c24187)
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/f61a276d-5532-4ef8-8434-0d4454fb1a29_rw_1920.png?h=552ef4d217b07459c285268e43203d82)
Lexmark IoT Knowledge Hub
Content hubs have become especially important in bringing organic traffic to the website. As a leader in IoT solutions becoming a voice of innovation is increasingly important. Our job was to create a layout that would be simple to update and maintain.
![](https://cdn.myportfolio.com/26463bea488f9b4e732ee62e0a89f399/ed0feceb-cd35-40c7-bd61-9e4540f6d0a4_rw_1920.png?h=997a09b498eaf94d18b361e87254ede3)