The client: Kentucky Commercialization Ventures (KCV) is pioneering as a tech transfer office for regional Kentucky universities, bridging the gap for institutions with fewer resources compared to larger counterparts. KCV supports students in bringing their innovations to market.
The project: Our goal was to elevate the KCV brand with a bold, modern, and sophisticated visual identity that resonates with stakeholders, lawmakers, funders, and faculty/students at regional Kentucky universities. The new graphics create a cohesive system aimed at highlighting KCV's impactful work and guiding their leadership with clarity.
The outcome: KCV enthusiastically embraced the new brand, launching it across all digital platforms. The brand has been well-received by their audience, contributing to enhanced recognition and support for their mission.
